Top Apparel & Fashion Websites in New Zealand

Key Insights on Top Apparel & Fashion Websites in New Zealand on October 2026

As of October 2026, cottonon.com leads Apparel & Fashion in New Zealand with 1.03M monthly visits. Its audience skews mobile-first (28.92% desktop / 28.92% mobile), and traffic is up month over month 32.52% and up year over year 18.59%. shein.com holds second with 916.17K visits and a mobile-leaning mix (42.74% desktop / 57.26% mobile), while skinny.co.nz ranks third with 668.7K visits.

Across the leaders, redrat.co.nz is the most mobile-first (94.41% of visits), whereas depop.com is the most desktop-reliant (82.3%). Momentum favors whiteandco.co.nz in the latest month (904.45%), while swanndri.co.nz shows the steepest pullback.

Acquisition patterns also differ: cottonon.com is driven primarily by search, cottonon.com by direct, and cottonon.com by referral; overall, 23 of the top 100 sites are direct-led, 61 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.