Top Wine & Spirits Websites in Sweden

Name: Top websites in Sweden (Wine & Spirits)
Creator: Semrush
License: https://xem.jsdata.me/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Wine & Spirits Websites in Sweden, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

systembolaget.se

2.29M

25.18%577.37K

74.82%1.72M

↑2.3%

↓13.18%

Direct

vinoteket.se

143.56K

14.9%21.39K

85.1%122.17K

↑40.27%

↑23.8%

Direct

montrose.io

123.35K

58.84%72.58K

41.16%50.78K

↑66.32%

↑307.1%

Direct

birkagotland.se

95.94K

10.5%10.07K

89.5%85.86K

↓48.5%

↑33.73%

Direct

vinliv.se

78.64K

3.58%2.82K

96.42%75.82K

↑68.88%

↓18.41%

Direct

spiritsandwine.lv

72.06K

0.12%85

99.88%71.98K

↑3,749.41%

↑2,757.35%

Direct

vinboxen.se

69.79K

8.08%5.64K

91.92%64.16K

↑103.75%

↑381.96%

Search

drinkoteket.se

65.06K

16.5%10.74K

83.5%54.33K

↓79.19%

↑57.27%

Direct

taysta.se

61.25K

11.21%6.86K

88.79%54.39K

↑100.08%

↑114.01%

Direct

shopdutyfree.com

55.32K

9.05%5K

90.95%50.32K

↑198.49%

↑33.39%

Direct

caviste.se

47.28K

3.21%1.52K

96.79%45.77K

↑46,715.84%

↑318.08%

Search

brandymelville.com

42.69K

8.03%3.43K

91.97%39.26K

↑76.67%

↓49.69%

Direct

drinko.se

41.57K

9.71%4.04K

90.29%37.53K

↑763.42%

↓50%

Direct

folkofolk.se

37.98K

30.32%11.51K

69.68%26.46K

↓28.41%

↑0.28%

Search

vinia.se

36.57K

11.43%4.18K

88.57%32.39K

↓54.92%

↑46.98%

Direct

bordershop.com

34.51K

43.18%14.9K

56.82%19.61K

↓58.68%

↑39.65%

Direct

airshoppen.com

32.17K

41.41%13.32K

58.59%18.85K

↑29.66%

↑23.41%

Direct

ercolanimontepulciano.it

29.14K

0.61%179

99.39%28.96K

↓49.56%

↑293,645.5%

Direct

cocktailguiden.com

27.22K

16.02%4.36K

83.98%22.86K

↑704.14%

↑38.09%

Search

liquor.com

26.14K

4.66%1.22K

95.34%24.92K

↑1.5%

↑1.14%

Direct

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Key Insights on Top Wine & Spirits Websites in Sweden on September 2026

As of September 2026, systembolaget.se leads Wine & Spirits in Sweden with 2.29M monthly visits. Its audience skews mobile-first (25.18% desktop / 25.18% mobile), and traffic is up month over month 2.3% and down year over year -13.18%. vinoteket.se holds second with 143.56K visits and a mobile-leaning mix (14.9% desktop / 85.1% mobile), while montrose.io ranks third with 123.35K visits.

Across the leaders, socialvignerons.com is the most mobile-first (100% of visits), whereas sashaproduction.se is the most desktop-reliant (100%). Momentum favors svenskavinbolaget.se in the latest month (88,460%), while vinbanken.se shows the steepest pullback.

Acquisition patterns also differ: systembolaget.se is driven primarily by search, systembolaget.se by direct, and systembolaget.se by referral; overall, 47 of the top 100 sites are direct-led, 49 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Wine & Spirits Websites in Sweden