Top Insurance Websites in Italy

Name: Top websites in Italy (Insurance)
Creator: Semrush
License: https://xem.jsdata.me/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Italy, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

facile.it

4.78M

20.86%996.51K

79.14%3.78M

↑11.11%

↓9.07%

Direct

intesasanpaolo.com

4.75M

65.09%3.09M

34.91%1.66M

↑10.16%

↓17.61%

Direct

prima.it

2.98M

31.31%932.27K

68.69%2.05M

↑12.86%

↓2.49%

Direct

ilportaledellautomobilista.it

2.6M

37.67%980.64K

62.33%1.62M

↑19.73%

↓6.82%

Direct

segugio.it

2.53M

24.94%631.43K

75.06%1.9M

↓0.18%

↓11.72%

Direct

ing.it

2.38M

28.88%687.73K

71.12%1.69M

↑35.72%

↓6.65%

Direct

allianzdirect.it

1.89M

18.11%343.12K

81.89%1.55M

↑162.34%

↑27.86%

Direct

generali.it

1.89M

28.67%542.09K

71.33%1.35M

↑36.54%

↓0.71%

Direct

telepass.com

1.81M

34.25%620.85K

65.75%1.19M

↓15.62%

↓17.08%

Direct

unipol.it

1.26M

35.99%454.37K

64.01%808.05K

↑23.71%

↑17.5%

Direct

unisalute.it

1.12M

50.91%572.53K

49.09%551.97K

↑83.13%

↓12.17%

Direct

conte.it

1.03M

27.84%287.79K

72.16%746.04K

↑10.28%

↓20.89%

Direct

allianz.it

821.1K

38.14%313.2K

61.86%507.9K

↑8.71%

↑26.4%

Direct

genertel.it

805.37K

19.27%155.18K

80.73%650.18K

↑4.2%

↓18.21%

Direct

agos.it

770.56K

29.83%229.87K

70.17%540.69K

↑14.26%

↓14.56%

Direct

verti.it

657.05K

23.45%154.05K

76.55%503K

↑51.14%

↑0.02%

Direct

noicompriamoauto.it

578.75K

24.27%140.48K

75.73%438.27K

↓22.11%

↓18.73%

Direct

previnet.it

575.54K

60.39%347.56K

39.61%227.98K

↓17.91%

↑7.46%

Direct

fondoest.it

571.71K

53.64%306.64K

46.36%265.07K

↑36.08%

↓6.01%

Direct

quizpatenteapp.com

518.05K

32.88%170.33K

67.12%347.72K

↑57.41%

↓5.1%

Direct

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Key Insights on Top Insurance Websites in Italy on September 2026

As of September 2026, facile.it leads Insurance in Italy with 4.78M monthly visits. Its audience skews mobile-first (20.86% desktop / 20.86% mobile), and traffic is up month over month 11.11% and down year over year -9.07%. intesasanpaolo.com holds second with 4.75M visits and a desktop-leaning mix (65.09% desktop / 34.91% mobile), while prima.it ranks third with 2.98M visits.

Across the leaders, cadorescuola.edu.it is the most mobile-first (98.27% of visits), whereas atlantasexcrimeslawyer.com is the most desktop-reliant (100%). Momentum favors cadorescuola.edu.it in the latest month (35,701.62%), while columbusassicurazioni.it shows the steepest pullback.

Acquisition patterns also differ: facile.it is driven primarily by search, facile.it by direct, and facile.it by referral; overall, 88 of the top 100 sites are direct-led, 8 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Italy